Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Spectrm raises $3M Series A from Runa Capital for its conversational marketing platform

In the ‘Age of Corona’ – as some like to call it, the roboticization of industry and business has been super-charged by the pandemic. So while companies using messaging platforms to drive customers towards purchases was always on a long term trend, the sheer volume of people staying online 24/7 during global lockdowns has led to this tactic also being boosted.

So it’s therefore understandable that Spectrm, an AI-powered conversational marketing platform that does just this, has raised $3 million in Series A funding from international VC fund Runa Capital.  

Spectrm automates conversations to engage and convert customers online via an AI-driven algorithm. Then marketers use that data to segment the customer base and build stronger customer relationships. The platform is used by companies like eBay, Ford, Groupon, Renault, KLM, and more.

According to Global WebIndex research, social media users are now spending an average of 2 hours and 24 minutes per day across eight social networks and messaging apps. And during Covid-19-driven lockdowns, that would have been much more.

Сonversational marketing is a hot area. Facebook Messenger marketing has 10-80 times better engagement than email, for instance.

Max Koziolek, co-founder and CEO of Spectrm, said in a statement: “Our vision is to combine the power of conversations with the reach of the largest platforms in the world… we believe conversation is a deeply human experience that is more effective and more insightful than any other format in marketing”,

Dmitry Galperin, Partner at Runa Capital said: “Instead of trying to cover all marketing communication channels, it is much more effective to direct efforts to those that generate the most customer insights and highest ROI. Conversational marketing is one of those channels.”

Spectrm’s competitors include LivePerson (Nasdaq listed), ManyChat (raised $19.1M), Snaps.io ($11.3M), Automat.ai ($10.9M), and Chatfuel ($120K).


Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted and monito
3 comments
Read more