Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Facebook tests linking your FB account to your news subscriptions

Facebook is testing out a new feature that could help news publishers create a better experience for paying subscribers on the social network.

The idea is that when Facebook identifies a subscriber from one of its publisher partners, that subscriber will be invited to link their news account to their Facebook account. Once they’re linked, if they encounter a paywalled article on Facebook, they’ll be able to read it without hitting the paywall or having to log-in again.

Facebook also says that when subscribers link their accounts, it will show them more content from that publisher, and that it’s “developing and [plans] to introduce additional subscriber experiences over time.”

The Atlanta Journal-Constitution, The Athletic and the Winnipeg Free Press have already been testing the feature out. Facebook says subscribers who linked their accounts made an average of 111% more article clicks compared to those who weren’t part of the test group, and that those subscribers increased their rate of following a publisher from 34% to 97%.

“Account linking with Facebook has offered a convenient, easy way for The Athletic’s subscribers to access our in-depth storytelling while they are spending time on their favorite social media platform,” said The Athletic’s vice president of product marketing Charlotte Winthrop in a statement. “This enhances the experience for our subscribers, keeping them engaged with The Athletic and up-to-date on their favorite teams, leagues and players.”

Facebook has had a complicated relationship with news publishers, many of whom have gotten burned by the company’s shifting strategy in the past.

When news organizations rely on outside platforms for distribution, one of the big issues is who owns the subscriber. So Facebook’s approach here may be more acceptable to publishers, since it still requires readers to subscribe to a given publication (rather than subscribing through Facebook itself).

The social network’s current news strategy is focused on Facebook News, a separate tab for journalism in the main Facebook app that has only recently begun to expand internationally. The company also offers support for subscriptions in Instant Articles, and s part of its broader efforts to fund journalism, Facebook also launched a Local News Subscription Accelerator.

Facebook reveals early results from its subscription-focused local news accelerator

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted and monito
3 comments
Read more