Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Undermyfork scores $400K seed for its diabetes tracking app and US launch

Undermyfork, a diabetes tracking app designed to help people with the disease improve “time-in-range” and better manage their condition, has raised $400,000 in seed funding.

Investment comes from AltaIR Capital and Runa Capital. Undermyfork co-founder Mike Ushakov’s previous company, Metabar (the maker of the browser add-on Sovetnik), was also backed by Runa, before being acquired by Yandex several years ago.

The Undermyfork app combines meal photos with glucose data coming from a continuous glucose monitor (CGM) device. The aim is to let users correlate meals with changes in blood glucose levels. Specifically, it focuses on “time-in-range” — the percentage of time that a person spends with their blood glucose levels in a target range, considered the most important metric in modern diabetes management.

“With our app, we want to help people with diabetes correct their lifestyle and eating habits, and improve their time-in-range,” Ushakov tells me. “Undermyfork is a very simple tool now: it combines meal photos and insulin data with glucose data, and allows the users to clearly see which meals are driving them out of the safe blood glucose range.

“We help people with diabetes not just to see their blood glucose data, but to interpret the data and make useful conclusions that could improve their life. You can say it’s like ‘Google analytics for blood sugar.’ ”

More broadly, Undermyfork is betting that continuous glucose monitoring devices will replace traditional finger-pricking blood glucose meters in the coming years. The strategy is to establish itself as the default companion app for CGMs, but to do so it will need to gain access to CGM-generated data.

“Undermyfork relies on CGM data, so we need to have the partners to provide us with this data,” explains Ushakov. “This month, simultaneously with closing our round, we partnered with Dexcom, which is the leading CGM manufacturer in the U.S. We now have access to Dexcom’s retrospective API, letting users stream data directly from their Dexcom cloud to the Undermyfork app.”

This also sets up Undermyfork for a U.S. launch. Noteworthy, the mostly Europe-based team is entirely remote. Ushakov is in Amsterdam, co-founder Eugene Molodkin is in St.Petersburg and other team members are in Germany, Netherlands, Russia, Slovenia and Israel.

Comments

Popular posts from this blog

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...

Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable

Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger . But now, the heiress to an estimated $2.1 billion fortune is launching her own company, Everybody & Everyone , to prove that the fashion industry can be both environmentally sustainable and profitable. There’s no argument about the negative impacts of the fashion industry on the environment. The textiles industry primarily uses non-renewable resources — on the order of 98 million tons per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton, and toxic chemicals to dye, treat, and produce the textiles used to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion tons of CO2 equivalent in 2015 — more than all international flights and maritime shipments combined (and a lot of those maritime shipments and international flights were hauling clothes). The lit...