Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Apple to close Texture on May 28, following launch of Apple News+

A year ago, Apple acquired the digital newsstand app Texture to form the basis of its new subscription-based service, Apple News+, which launched on Monday. As some have expected, the standalone Texture app will soon shut down as a result. According to emails sent to current Texture subscribers pointing to a FAQ on the company’s website, Texture’s last day of service will be May 28, 2019. Existing customers will be offered a one-month free trial to Apple News+ to make the jump.

A closure like this was bound to come. It doesn’t make sense for Apple to continue to operate both Texture and Apple News.

But not everyone is thrilled about this change, of course.

Specifically, Android users and other subscribers without any Apple devices will now no longer have a way to access Texture, they’ve realized. That means they’ll lose access to the service entirely when it closes down in May (unless they buy a Mac or iOS device.)

These customers were early adopters of subscription-based news reading. Many have had their Texture accounts for years. And it’s clear that most were holding out hope that Apple would launch a web or Android version of Apple News, or at least continue to operate Texture until such a thing was ready.

It wouldn’t have been entirely unprecedented for Apple to go this route.

Apple today runs an Apple Music Android app, for example, and offers an Android app for its Beats Pill speakers. It also provides desktop software to non-Mac users with iTunes for Windows, for example. And with the launch of Apple TV+, the company is seemingly embracing non-Apple platforms by rolling out an Apple TV app to Vizio, Samsung and LG smart TVs, Amazon Fire TV, and Roku.

It’s also bit surprising that Texture’s existing customers aren’t being offered a better incentive to switch to Apple News+, as a way to reward their loyalty or to make up for the frustrations around having to switch apps – especially since their favorites and collections will not transition to the Apple News app. Instead, the Texture email says they’ll be offered a “one month free trial” to test out the service. That’s the same deal all new Apple News+ subscribers get.

After the first month, the subscription will auto-renew at $9.99 per month.

Apple News+, however, does deliver more value than Texture, in terms of content selection.

Instead of only offering access to hundreds of magazines for one low subscription price, Apple News+ subscribers can also read articles from a handful of newspapers, including The Wall Street Journal, Los Angeles Times, and Toronto Star, as well as online publications like theSkimm, The Highlight by Vox, New York Magazine’s sites Vulture, The Cut and Grub Street. TechCrunch’s own subscription product, Extra Crunch, is also participating in Apple News+.

It’s also available for the Mac for the first time.

That doesn’t help non-Apple customers, though.

Those losing access to Texture as a result of Apple’s decision to make Apple News+ an Apple device-only service do at least have something of an alternative with Scribd. Its subscription service offers unlimited access to audiobooks, ebooks and magazines for $8.99/month, or can be bundled with The NYT for $12.99/month. However, it doesn’t have the same range of magazines as on Texture, so switchers may lose access to several of their favorite titles.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

Leading VCs discuss how COVID-19 has impacted the world of digital health

In December 2019, Extra Crunch spoke to a group of investors leading the charge in health tech to discuss where they saw the most opportunity in the space leading into 2020 . At the time, respondents highlighted startups in digital therapeutics, telehealth and mental health that were improving medical practitioner efficiency or streamlining the distribution of care, amongst a variety of other digital health markets that were garnering the most attention. Where top VCs are investing in digital health In the months since, the COVID-19 crisis has debilitated national healthcare systems and the global economy. Weaknesses in healthcare systems have become clearer than ever, while startups and capital providers have struggled to operate while wide swaths of the market effectively shut down. Given significant volatility and the rapid changes seen in the worlds of healthcare, venture and startups broadly, we wanted to understand which inefficiencies might have been brought to light, w...
Post a Comment
Read more

News-reading app Flipboard expands local coverage, including coronavirus updates, to 12 more U.S. metros

Earlier this year, personalized news aggregation app Flipboard expanded into local news . The feature brought local news, sports, real estate, weather, transportation news and more to 23 cities across the U.S. Today, Flipboard is bringing local news to 12 more U.S. metros and is adding critical coronavirus local coverage to all of the 35 supported locales. The 12 new metros include the following:  Baltimore, Charlotte, Cleveland, Detroit, Indianapolis, Nashville, Pittsburgh, Orlando, Raleigh, Salt Lake City, St. Louis, and Tampa Bay. They join the 23 cities that were already supported:  Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Minneapolis-St. Paul, New Orleans, New York City, Philadelphia, Phoenix, Portland, Sacramento, San Diego, San Francisco Bay Area, Seattle, Toronto, Vancouver and Washington, D.C. To offer local news in its app, Flipboard works with area partners, big and small, like The Plain Dealer’s Cleveland.com , ...
Post a Comment
Read more