Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Amazon snags Taylor Swift to headline its Prime Day 2019 concert

Amazon is going big on this year’s Prime Day. In addition to expanding its popular sales event to two days instead of one, the retailer is also planning to host a Prime Day Concert headlined by Taylor Swift, exclusively for Prime members. The concert streams worldwide on July 10, 2019, at 9 PM ET on Prime Video — but you’ll need to be a paying subscriber to watch. Other artists will also participate in the concert, including Dua Lipa, SZA, and Becky G.

The concert serves several purposes beyond just raising awareness around Prime Day or giving Prime members another perk. It’s also a marketing vehicle for Amazon Music, which Amazon is today offering for 99 cents for the first four months. Prime members get access to 2 million songs with Prime Music, but can upgrade to Amazon Music Unlimited to access 50 million songs, ad-free.

In addition, Amazon plans to use the concert airtime to advertise its upcoming Amazon Original series, including Carnival Row, starring Orlando Bloom and Cara Delevingne; Modern Love, based on the NYT column of the same name; the Emmy-winning The Marvelous Mrs. Maisel; Tom Clancy’s Jack Ryan; superhero drama The Boys; new animated series Undone, and more.

The timing of the concert — which arrives ahead of Prime Day’s July 15 kickoff — is notable, too. By hosting the event in advance, Amazon is encouraging potential new Prime members to sign up early for the $119 per year Prime subscription — instead of bombarding Amazon’s website with sign-up requests on Prime Day itself in order to gain access to the exclusive deals.

Though Amazon’s site is used to handling heavy loads, Prime Day has not been without its issues at times. For example, last year, Amazon went down at the beginning of Prime Day — the Prime Day landing page broke, error pages abounded, and checkout wasn’t working.

Amazon says the concert will stream live on Prime Video in more than 200 countries and will be available for next-day, on-demand viewing for a limited time after.

Subscribers can watch the concert via Prime Video on any platform, and can ask Alexa to ” play the Prime Day Concert” or “show me the Prime Day Concert” on their Fire TV or Echo Show devices.

This is not the first time Amazon has hosted a Prime Day concert. Last year, Ariana Grande headlined a similar event.

“We can’t wait to celebrate Prime Day with an extraordinary night of unforgettable performances, for members around the globe,” said Steve Boom, VP of Amazon Music, in a statement. “Prime Day brings members the best of both entertainment and shopping. To celebrate, we’ve curated a lineup across multiple genres with performances from artists our customers love. We’re looking forward to celebrating Prime Day with this can’t-miss, one-of-a-kind event,” he added.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

Leading VCs discuss how COVID-19 has impacted the world of digital health

In December 2019, Extra Crunch spoke to a group of investors leading the charge in health tech to discuss where they saw the most opportunity in the space leading into 2020 . At the time, respondents highlighted startups in digital therapeutics, telehealth and mental health that were improving medical practitioner efficiency or streamlining the distribution of care, amongst a variety of other digital health markets that were garnering the most attention. Where top VCs are investing in digital health In the months since, the COVID-19 crisis has debilitated national healthcare systems and the global economy. Weaknesses in healthcare systems have become clearer than ever, while startups and capital providers have struggled to operate while wide swaths of the market effectively shut down. Given significant volatility and the rapid changes seen in the worlds of healthcare, venture and startups broadly, we wanted to understand which inefficiencies might have been brought to light, w...
Post a Comment
Read more

News-reading app Flipboard expands local coverage, including coronavirus updates, to 12 more U.S. metros

Earlier this year, personalized news aggregation app Flipboard expanded into local news . The feature brought local news, sports, real estate, weather, transportation news and more to 23 cities across the U.S. Today, Flipboard is bringing local news to 12 more U.S. metros and is adding critical coronavirus local coverage to all of the 35 supported locales. The 12 new metros include the following:  Baltimore, Charlotte, Cleveland, Detroit, Indianapolis, Nashville, Pittsburgh, Orlando, Raleigh, Salt Lake City, St. Louis, and Tampa Bay. They join the 23 cities that were already supported:  Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Minneapolis-St. Paul, New Orleans, New York City, Philadelphia, Phoenix, Portland, Sacramento, San Diego, San Francisco Bay Area, Seattle, Toronto, Vancouver and Washington, D.C. To offer local news in its app, Flipboard works with area partners, big and small, like The Plain Dealer’s Cleveland.com , ...
Post a Comment
Read more