Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

American Express launches new in-app restaurant reservation booking following its Resy acquisition

Earlier this year, American Express announced it was acquiring Resy, the New York-based restaurant reservation platform whose software was used by 4,000+ restaurants across 10 countries. This week, the company has taken the next step to now integrated Resy’s system within the Amex Mobile App. In a new restaurant booking feature, Resy’s inventory will be combined with the American Express Global Dining Collection and other partners, including BookATable and SevenRooms, to offer cardholders reservations from over 10,000 restaurants worldwide.

Currently, this restaurant-booking feature will be available only to a portion of Amex’s Platinum Card Member base. But American Express says the plan is to roll out the feature more broadly in the months ahead.

The company says its decision to go this route was driven by customer activity. Dining is a top spending category among cardholders and the number one request through the Platinum Concierge service — a premium perk that’s like having an assistant work for you to research travel, find gifts, or make dinner reservations, for example.

Resy fits in with Amex’s larger goal of providing services to cardholders that can help connect them to unique experiences, as its platform can be used to acquire reservations even at newer, hipper and hard to get into restaurants.

Before its acquisition, Resy’s software for restaurants had managed to steal market share away from OpenTable, thanks to its advances in table management solutions for restaurant owners, which includes features like an adaptive optimization engine, business intelligence capabilities, and the ability to combine different scheduling strategies, like slots and a more dynamic flex system. This system and the consumer-facing booking options continue to be available through Resy directly, even if users aren’t Amex members.

Resy was the latest in a string of Amex acquisitions aimed at expanding its Global Dining Program. Amex also bought Japan-based restaurant booking service Pocket Concierge in January, and U.K. fintech startup Cake Technologies, designed to help people more easily pay their restaurant bill.

More broadly, these acquisitions aim to help Amex become more central to its customers’ lives, the company had said at the time of the Resy deal. And that’s just as important as the points program.

In addition, by building more digital services into its app, Amex aims to better serve an increasingly mobile and tech-savvy audience. The company says that 84% of its card members now use the app or website to interact with the company, and it’s seen a 35% year-over-year increase in daily active American Express mobile app users globally.

The new in-app reservation booking tool will become available to the larger Platinum and Centurion Card Member base by 2020, following this week’s more limited launch.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line
Post a Comment
Read more

ProtonMail logged IP address of French activist after order by Swiss authorities

ProtonMail , a hosted email service with a focus on end-to-end encrypted communications, has been facing criticism after a police report showed that French authorities managed to obtain the IP address of a French activist who was using the online service. The company has communicated widely about the incident, stating that it doesn’t log IP addresses by default and it only complies with local regulation — in that case Swiss law. While ProtonMail didn’t cooperate with French authorities, French police sent a request to Swiss police via Europol to force the company to obtain the IP address of one of its users. For the past year, a group of people have taken over a handful of commercial premises and apartments near Place Sainte Marthe in Paris. They want to fight against gentrification, real estate speculation, Airbnb and high-end restaurants. While it started as a local conflict, it quickly became a symbolic campaign. They attracted newspaper headlines when they started occupying prem
Post a Comment
Read more