Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

News-reading app Flipboard expands local coverage, including coronavirus updates, to 12 more U.S. metros

Earlier this year, personalized news aggregation app Flipboard expanded into local news. The feature brought local news, sports, real estate, weather, transportation news and more to 23 cities across the U.S. Today, Flipboard is bringing local news to 12 more U.S. metros and is adding critical coronavirus local coverage to all of the 35 supported locales.

The 12 new metros include the following:  Baltimore, Charlotte, Cleveland, Detroit, Indianapolis, Nashville, Pittsburgh, Orlando, Raleigh, Salt Lake City, St. Louis, and Tampa Bay.

They join the 23 cities that were already supported:  Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Minneapolis-St. Paul, New Orleans, New York City, Philadelphia, Phoenix, Portland, Sacramento, San Diego, San Francisco Bay Area, Seattle, Toronto, Vancouver and Washington, D.C.

To offer local news in its app, Flipboard works with area partners, big and small, like The Plain Dealer’s Cleveland.com, the Detroit Free Press, and the St. Louis Post-Dispatch. It’s now added local news service Patch and ProPublica, including its Local Reporting Network partners and its collaborative journalism project Electionland, to the list of partners.

Patch alone is putting out over 200 local coronavirus stories per day. Meanwhile, the ProPublica Local Reporting Network funds and jointly publishes yearlong investigative projects with 23 local news organizations across the U.S. The Electionland initiative reports on problems that disenfranchise eligible voters like misinformation, changing voting laws and rules, voter harassment, equipment failures, and long lines at the polls.

To determine if a user should be shown local news, based on a user’s IP address — not a precise location — the app may recommend stories relevant to local audiences. It will also offer the Local sections inside the Explore tab in the Flipboard app. Once added, users can then browse their local news alongside other content they’re interested in, across a variety of topics.

At present, there are two main areas of interest to news readers — the COVID-19 outbreak and the 2020 Election, both of which are now offered in the local sections. In addition to understanding the current state of the pandemic on a global and national level, Flipboard readers in the supported areas will be able to track how the COVID-19 outbreak is impacting where they live. This could include coverage of things like local ordinances, school closings, shelter-in-place laws, number of cases and deaths, testing resources, and more.

“Understanding the decisions state and local governments make and their impact on the community is not only important, but gives people a greater connection to their local leaders and the media,” said Marci McCue, VP of Content and Communications at Flipboard. “For instance, as a local resident you may want coverage from national newspapers about the coronavirus outbreak, but even more importantly is a local source that tells you where you can get tested and measures local leaders are taking that impact your daily life,” she noted.

The addition of coronavirus special coverage at a local level, aggregated from across publishers, means readers will be able to track stories without having to hop around different sites or apps from area newspapers or broadcasters.

For Flipboard’s business, adding local news allows advertisers to target against user interests, which may now include a city’s metro region as one of those interests.

Flipboard’s mobile app today reaches 145 million users per month. Local news is available in the supported metros across both iOS and Android.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line
Post a Comment
Read more

ProtonMail logged IP address of French activist after order by Swiss authorities

ProtonMail , a hosted email service with a focus on end-to-end encrypted communications, has been facing criticism after a police report showed that French authorities managed to obtain the IP address of a French activist who was using the online service. The company has communicated widely about the incident, stating that it doesn’t log IP addresses by default and it only complies with local regulation — in that case Swiss law. While ProtonMail didn’t cooperate with French authorities, French police sent a request to Swiss police via Europol to force the company to obtain the IP address of one of its users. For the past year, a group of people have taken over a handful of commercial premises and apartments near Place Sainte Marthe in Paris. They want to fight against gentrification, real estate speculation, Airbnb and high-end restaurants. While it started as a local conflict, it quickly became a symbolic campaign. They attracted newspaper headlines when they started occupying prem
Post a Comment
Read more