Twitter is getting into the newsletter business.
The social media company is announcing that it has acquired Revue, a Dutch startup that allows users to publish and monetize email newsletters. While Revue hasn’t driven the same wave of “is this the future of media?” think pieces as Substack, it counts major publishers like Vox Media and The Markup as customers.
Newsletters aren’t the most obvious fit for Twitter’s platform, but in a blog post, Product Lead Kayvon Beykpour and VP of Publisher Products Mike Park suggested that that this is a new way for Twitter to serve writers and publishers who have built a following with their tweets.
“Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content,” Beykpour and Park wrote. “We’re imagining a lot of ways to do this, from allowing people to sign up for newsletters from their favorite follows on Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly within Twitter.”
They also suggested that this will give writers additional ways to make money. Revue already supports paid subscriptions, and Beykpour and Park said that the company will continue developing new monetization features, “whether it’s helping broaden revenue streams or serving as a cornerstone of someone’s business.”
They added that Twitter will continue to operate Revue as a standalone product, with its team remaining “focused on improving the ways writers create their newsletters, build their audience and get paid for their work.” The company is also making the platform’s pro features free for all users and lowering the fee charged on paid newsletters to 5%.
The financial terms of the acquisition were not disclosed. According to Crunchbase, Revue had raised €400,000 from various angel investors.
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