Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

To be frank, I do not know how to value Honest Company

The Honest Company, a heavily venture-backed consumer goods company, announced an IPO price range this morning, telling investors that it expects to sell shares in its debut at $14 to $17 apiece. The former startup is selling 6,451,613 shares in its debut, while existing shareholders are letting 19,355,387 shares go.

The Exchange explores startups, markets and money. Read it every morning on Extra Crunch or get The Exchange newsletter every Saturday.

Honest’s IPO is not very large. The company’s own offered shares are worth $109.7 million at the top end of its range. Furthermore, because the company’s final private raise was worth $200 million back in 2018, it’s a comparatively modest sum.

Today, we’re digging into the Honest Company’s IPO pricing: We’ll calculate its IPO valuation range across a few different share counts, bring to bear its final private valuations and compare the entire dataset to its preliminary Q1 2021 numbers.

We care because IVP and Fidelity, Lightspeed and General Catalyst, ICONIQ and M13, Dragonner and others put capital into the Jessica Alba-founded company worth just over $500 million while private, according to Crunchbase. That’s an enormous bet.

Per its filings, Alba remains the company’s chief creative officer and chairs its board.

We owe it to our general understanding of the venture market to better understand what Honest is worth and why. Is this a company going public while markets are hot so it can try to limp across the finish line? Or is Honest something honestly more exciting? Let’s find out.

Honest Company’s IPO worth

Using a simple share count of 90,518,137 outstanding after its IPO, Honest is worth $1.27 billion to $1.54 billion at $14 to $17 per share. On a fully diluted basis, Renaissance Capital calculates that the former startup is worth $1.6 billion at its midpoint value, a figure that we estimate rises to around $1.75 billion at the top end of its anticipated price range.

Are those strong numbers? There are two ways to measure: against the company’s final private price, or we can use its recent financial performance as a yardstick.

Comments

Post a Comment

Popular posts from this blog

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...
3 comments
Read more

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable

Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger . But now, the heiress to an estimated $2.1 billion fortune is launching her own company, Everybody & Everyone , to prove that the fashion industry can be both environmentally sustainable and profitable. There’s no argument about the negative impacts of the fashion industry on the environment. The textiles industry primarily uses non-renewable resources — on the order of 98 million tons per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton, and toxic chemicals to dye, treat, and produce the textiles used to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion tons of CO2 equivalent in 2015 — more than all international flights and maritime shipments combined (and a lot of those maritime shipments and international flights were hauling clothes). The lit...
Post a Comment
Read more