Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

NYC subway riders will be able to swipe in with Apple Pay starting Friday

If you frequent the New York City subway’s 4, 5, 6 line, you’ve probably seen the new terminals at a variety of stations like Union Square and Grand Central. Located between turnstiles, they’ve all been sporting a curious “Test Phase/Coming Soon” screen. That finally changes this week.

Google already announced its mobile pay solution would be arriving this week, and now its chief competitor is getting in on the action. Apple Pay is hitting select stations this Friday, May 31. When that kicks in, riders will be able to swipe their iPhone or Apple Watch to catch a ride.

The kiosks are actually active, at present, but using them requires a software update — iOS 12.3 and watchOS 5.2.1, respectively. Then a debit or credit card needs to be associated with Express Transit in Apple Wallet, using Face or Touch ID. Once installed, it should work on the iPhone 6s and SE or later, along with the Apple Watch Series 1, 2 and 3, using NFC to get you in.

The system works as you’d expect. Hold the phone or watch up to the display and it beeps you in with a big “Go” on the screen, and a “Done” registering on the device. As long as your credit card is up to date, you should be good to go. How quickly this all works when thousands of New Yorkers are all using the system is another question entirely, of course — there tends to be a kind of learning curve with these sorts of things. And no doubt there will be a bit of a logjam at the turnstiles before the novelty of the system wears off.

Of course, that’s why this is still a kind of test period. At present, the system will be limited to the 4, 5, 6 line between Grand Central-42 Street in Manhattan and Atlantic Ave-Barclays Center in Brooklyn (16 stations in all), along with Staten Island buses. In the case of the 4, 5, 6, that’s almost certainly the most heavily trafficked stations on the most heavily trafficked subway line, so this will be an interesting sort of trial by fire.

It’s also worth noting that the system is currently limited to single-ride passes. That means those who buy daily, weekly or monthly passes (which applies to many New Yorkers, myself included) won’t be able to use the system in that capacity. More fare options are coming by late 2020, by which time the MTA expects to have rolled out Apple on all subway lines and buses, so riders will never have to worry about losing that Metro Card again.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...
3 comments
Read more

Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable

Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger . But now, the heiress to an estimated $2.1 billion fortune is launching her own company, Everybody & Everyone , to prove that the fashion industry can be both environmentally sustainable and profitable. There’s no argument about the negative impacts of the fashion industry on the environment. The textiles industry primarily uses non-renewable resources — on the order of 98 million tons per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton, and toxic chemicals to dye, treat, and produce the textiles used to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion tons of CO2 equivalent in 2015 — more than all international flights and maritime shipments combined (and a lot of those maritime shipments and international flights were hauling clothes). The lit...
Post a Comment
Read more