Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Hulu with Live TV adds Discovery Networks programming to its core and add-on packages

In September, Hulu and Discovery announced a partnership for live and on-demand programming that would see Discovery’s content coming to Hulu’s streaming service. Today, as promised, those channels are going live with the launch of Discovery Networks programming across all of Hulu with Live TV packages.

That means Hulu with Live TV subscribers will now have access to five new channels in the core package, including Discovery, TLC, Motor Trend, Animal Planet and ID. This is the first time the content from these networks has been available live on Hulu’s service.

Hulu’s on-demand service subscription plan, however, offers a number of library episodes from the networks, including shows from Food Network, TLC and HGTV.

In addition to the expansion of the core package, Hulu’s new add-on bundles focused on Entertainment and Spanish programming are being expanded with Discovery Networks content, as well.

Earlier this month, Hulu announced the launch of these two new add-ons, which are small bundles of channels subscribers can opt to add on top of their core package. The $4.99 per month “Español” add-on, for example, offers live news and sports networks, including ESPN Deportes, NBC Universo, CNN En Español and History Channel En Español.

Now, it will include Discovery en Español and Discovery Familia as a result of the Hulu-Discovery partnership.

Meanwhile, the $7.99 per month Entertainment add-on has been offering live network feeds of LMN (Lifetime Movie Network), FYI, DIY Network, Cooking Channel and CNBC World.

It now gains Destination America, Discovery Family, Science, Discovery Life and AHC thanks to the deal.

Combined, the new channels bring a variety of popular lifestyle content to Hulu’s Live TV service, including shows like Fixer Upper, Chopped, 90 Day Fiancé, Naked and Afraid, Cupcake Wars, Deadliest Catch, Property Brothers, Alaskan Bush People and House Hunters, for example.

These sorts of home improvement shows and other light reality fare is something that on-demand services, like Netflix, haven’t quite caught up to. Netflix more recently has been rolling out originals like Nailed It! and Sugar Rush in the competition cooking space to help engage the reality TV audience, but hasn’t really had a breakout hit in the home improvement space.

Not doing more in reality TV could be to Netflix’s disadvantage. Hulu’s data has shown this content is often heavily binged, with one-third of Alaskan Bush People’s audience binge-watching the entire series, for instance.

And on Sundays, viewers are streaming multiple episodes of the other titles, it says, including 90 Day Fiancé, Property Brothers, House Hunters, Fixer Upper, Deadliest Catch, Naked and Afraid, Chopped and Cupcake Wars. The latter, Cupcake Wars, also saw its audience streaming 50 percent more hours this year than the last, the company noted.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted and monito
3 comments
Read more