Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

WiARframe wants to make building AR experiences easy

Augmented reality has been a buzzword for years, but for the most part, it has remained a novelty. WiARframe, which is competing in our Startup Battlefield competition today at Disrupt Berlin, believes that we are still very early on in the AR game and that part of what is holding the market back is that the tools need to become easier to use and that designers need to find better ways to find inspiration for their AR experiences.

WiARframe tackles these issues by providing budding AR designers with an easy-to-use web-based interface for building AR experiences and a community feature that allows them to share these experiences with anybody who downloads the company’s iOS and Android apps.

The actual scene editor, the company’s founder Jeremiah Alexander told me, is modeled after other 3D modeling tools. In it, you can lay out the scene, but then also make it interactive. Typically, developers would do this in a complex and multi-faceted tool like Unity, but Alexander argues that the barrier of entry there is still too high for many non-developers, while wiARframe removes a lot of that complexity by offering a specialized tool that’s only for building AR experiences.”Unity is not for designers,” he told me.

In addition to being able to import 3D models, the tool also allows designers to add menus to a scene that can be used for settings or other in-app experiences.

As Alexander stressed, though, the community aspect of the service may be just as important. The idea here is to allow other designers to take existing scenes and remix them. That’s not unlike what Microsoft is doing with Paint 3D and Remix 3D, though Alexander likened it more to GitHub.

GitHub is also the inspiration for what will likely become wiARframe’s business model in the long run. Like on GitHub, wiARframe users will be able to use the service for free, but their creations will be public. To make them private, users will have to pay. In the long run, the company may also offer an enterprise plan with additional features.

While wiARframe started out with Alexander as a solo founder, the company now has three full-time employees. The team went through the Comcast NBCUniversal Techstars program earlier this year, and Alexander has an extensive background in designing games and other digital products. Indeed, early on in his career, he built tools for developers at Atari.

Alexander compared the state of AR to the early days of the web, where you had to be pretty technical to get started. The idea behind wiARframe is to democratize the ability to create AR content. What remains to be seen is whether that consumer demand for AR will ever crystallize. If it does, tools like wiARframe will surely make it easier for anybody to jump in and build new experiences.

[gallery ids="1752092,1752091,1752095"]

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line...
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...
3 comments
Read more