Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Facebook says that Workplace now has 2M paying users

With Slack gearing up to go public and now seeing daily active users of 10 million with 85,000 organizations using it to help employees communicate with each other, Facebook today released some updated numbers of its own for Workplace, its enterprise-focused platform: the company says that there are now 2 million paid users on the service, not counting those who are using its free tier; and NGOs and educational organizations using Workplace for Good — if you add these in you get “millions” more, Facebook said, without providing a concrete number.

The company’s paid tier starts at $3 per month per user, with pricing arranged directly with organizations when numbers exceed 5,000 employees. It started to charge for its service in October 2017, after first launching in October 2016.

Being Facebook and already working at a huge scale with more than 2 billion monthly active users of its flagship service, the company has always pitched Workplace as a tool for very large enterprises, and today it said that it now has 150 companies with more than 10,000 users each on the platform.

These have included companies like Walmart (the world’s biggest employer) as well as Nestle, Vodafone, GSK, Telefonica, AstraZeneca and Delta Airlines.

Picking these metrics to talk about the company’s growth is a strategic move for Facebook. They are different enough from what Slack measures that it’s not immediately easy to draw a comparison and claim that Slack is much larger. At the same time, it highlights Workplace’s success in an area that Slack, Teams and others competing in this space are also chasing: enterprise users. These are the most lucrative customer segment, as they not only generate larger recurring revenues, but they are often slower to churn once they do sign on to your service.

Workplace has made an effort over the last several years to add more features to bring the platform in line both with what basic Facebook offers, as well as other enterprise communication services that Workplace competes with more directly. That includes integrating with a number of key apps, although it’s still far from the hundreds that can be fed into Slack.

The numbers do not give us a total number of users on Workplace but they set out also how Facebook is continuing to drive the product forward as a diverse and distinct revenue stream apart from its ad-based consumer service.

At the end of last year, Facebook appointed a new head of Workplace, Karandeep Anand, who came to Facebook three years ago from Microsoft (and thus has a close understanding of enterprise software). He works alongside Julien Codorniou to focus on the technical development of the product while Codorniou focuses on sales, client relations and business development.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line...
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...
3 comments
Read more