Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Instagram will now let creators and influencers sell items directly

The monetization hose is on full blast at Instagram now, and today at F-8 Facebook unveiled one of the latest developments on that front. The company said that creators will now be able to tag items to sell them directly to people viewing their posts and Stories.

For now, this will work only on items that are tagged from businesses that are part of the new checkout beta program Instagram is running in the US.

It’s also part of a bigger transactional swing that we’re seeing at Instagram that extends beyond just catering to consumerism and influencers speaking to Instragram’s billion-plus users.

Today Instagram also confirmed that it would be adding donation stickers in Stories — something we reported it was working on several months ago.

The tags that creators and influencers can now add is a significant development on product tagging, which up to now had been reserved just for businesses and brands, not open to individuals.

But the purpose for now doesn’t seem to be to help creators make commissions on those sales. Facebook tells us that “at this time,” creators will not make a cut on any purchases made as a result of anyone clicking on links in their posts (meaning: it may come down the line).

Rather, the point is to cut down on some of the repeat questions that creators get about what they are wearing, and where to buy it. “People are already shopping from creators by asking product questions in comments and Direct,” a spokesperson said. “With the ability to tag products, creators can provide the information their followers are looking for and get back to expressing themselves and sharing what’s on their mind, which will make their followers happy too.”

But they are not getting diddly, either. The spokesperson notes that creators will also receive additional insights with shopping posts, such as engagements and shopping insights. For those who are making a living out of their influencer status, these could help them leverage better deals with those brands longer term.

Instagram will start testing first with a small group of creators over the next few weeks including on the accounts of Gigi Hadid, Kim Kardashian West, Kris Jenner, Kylie Jenner and Leesa Angelique (who runs @saythelees). 

“It’s my job to share beauty secrets and tips,” she said about the new feature. “I’m usually writing long, detailed captions about the latest products I’ve been using. Having this tool just makes it that much easier to let everyone know what I’m wearing and from where – down to the shade.”


 

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line...
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...
3 comments
Read more