Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

NYT’s ‘The Daily’ now reaches 2 million listeners per day

The New York Times’ popular podcast “The Daily” is continuing to grow. The news media organization this morning announced its show — which today is ranked No. 7 on Apple’s Top Charts for Podcasts — now reaches 2 million listeners per day, and has expanded to a staff of 17 people up from the four it had originally.

The news is notable as it sets a sort of bar of sorts for what a top podcast looks like, in terms of actual listeners.

The announcement, which was a part of The NYT’s presentation at today’s NewFronts, arrives at a time when podcasts are seeing a boom. According to one report, 2018 saw the biggest growth in the format since 2006. And in March, more than half of U.S. consumers listened to a podcast — the first time the total number had ever passed 50 percent.

One third of people listened to a podcast in the last month, said Edison Research in March, representing 90 million monthly listeners.

That leaves plenty of room for “The Daily” to grow even further, it seems.

In part, the surge of interest in podcasts is tied to consumer adoption of smart speakers — an area where The NYT has invested, as well. In addition to bringing “The Daily” itself to smart speakers like the Google Home and Amazon Echo, the company recently launched an Alexa flash briefing that draws on content from “The Daily,” and features its host, Michael Barbaro. It also launched several other Alexa skills, including an interactive news quiz and programming that ties to The NYT’s print edition.

Combined, The NYT’s podcasting efforts reach 7.13 million monthly users, according to Podtrac’s industry rankings for March 2019.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

Leading VCs discuss how COVID-19 has impacted the world of digital health

In December 2019, Extra Crunch spoke to a group of investors leading the charge in health tech to discuss where they saw the most opportunity in the space leading into 2020 . At the time, respondents highlighted startups in digital therapeutics, telehealth and mental health that were improving medical practitioner efficiency or streamlining the distribution of care, amongst a variety of other digital health markets that were garnering the most attention. Where top VCs are investing in digital health In the months since, the COVID-19 crisis has debilitated national healthcare systems and the global economy. Weaknesses in healthcare systems have become clearer than ever, while startups and capital providers have struggled to operate while wide swaths of the market effectively shut down. Given significant volatility and the rapid changes seen in the worlds of healthcare, venture and startups broadly, we wanted to understand which inefficiencies might have been brought to light, w...
Post a Comment
Read more

News-reading app Flipboard expands local coverage, including coronavirus updates, to 12 more U.S. metros

Earlier this year, personalized news aggregation app Flipboard expanded into local news . The feature brought local news, sports, real estate, weather, transportation news and more to 23 cities across the U.S. Today, Flipboard is bringing local news to 12 more U.S. metros and is adding critical coronavirus local coverage to all of the 35 supported locales. The 12 new metros include the following:  Baltimore, Charlotte, Cleveland, Detroit, Indianapolis, Nashville, Pittsburgh, Orlando, Raleigh, Salt Lake City, St. Louis, and Tampa Bay. They join the 23 cities that were already supported:  Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Minneapolis-St. Paul, New Orleans, New York City, Philadelphia, Phoenix, Portland, Sacramento, San Diego, San Francisco Bay Area, Seattle, Toronto, Vancouver and Washington, D.C. To offer local news in its app, Flipboard works with area partners, big and small, like The Plain Dealer’s Cleveland.com , ...
Post a Comment
Read more