Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

NBC targets millennials with launch of a new streaming news service

NBC’s new digital streaming news network, NBC News Now, has officially launched. The service offers viewers 8 hours of continuous daily programming from 3 PM to 11 PM on weekdays. Its goal is to capture the attention of younger news consumers — those who don’t necessarily subscribe to pay TV or watch television in a more traditional manner, and who instead often get their news from apps and various streaming channels.

NBC News Now can also be found in an app: the NBC News app for mobile devices and for TVs (by way of apps for Roku, Apple TV, and Amazon Fire TV). The service is free to stream and supported by ads. Citi is a debut sponsor as the service goes to launch.

The programming featured on the service will be hosted by various NBC News reporters and correspondents from around the world, while production is headquartered in New York. Its content will include hourly live updates it’s calling “Briefly’s” as well as breaking news coverage, in-depth features, interviews, and behind-the-scenes looks at key stories.

NBC is not first to launch an over-the-top (OTT) streaming news service with the aim of targeting millennials and even younger viewers.

CBS’s streaming news service, CBSN has streamed online for several years, and became a part of CBS’ OTT app, CBS All Access, in 2017. It also launched a sports-focused service in 2018. ABC’s more recent effort in this space, ABC News Live, partnered with Roku to become a part of The Roku Channel last year. There’s also the live-streamed business news network, Cheddar, recently acquired by Altice USA. And many more.

But NBC News has found ways to reach a younger demographic before now. It offers several original podcasts and audio shows, and even runs a Snapchat news show that reaches millions, NBC Stay Tuned. The viewers and listeners already familiar with NBC News’ brand and its reporters may decide to follow NBC News to new platforms by way of the new service.

However, it would also make sense for the service to be included in the channel lineup of live TV streaming providers like Sling TV, YouTube TV, PlayStation Vue, Hulu with Live TV, and others. NBC doesn’t have any plans for that at present, though, but it’s a likely next step.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line
Post a Comment
Read more

ProtonMail logged IP address of French activist after order by Swiss authorities

ProtonMail , a hosted email service with a focus on end-to-end encrypted communications, has been facing criticism after a police report showed that French authorities managed to obtain the IP address of a French activist who was using the online service. The company has communicated widely about the incident, stating that it doesn’t log IP addresses by default and it only complies with local regulation — in that case Swiss law. While ProtonMail didn’t cooperate with French authorities, French police sent a request to Swiss police via Europol to force the company to obtain the IP address of one of its users. For the past year, a group of people have taken over a handful of commercial premises and apartments near Place Sainte Marthe in Paris. They want to fight against gentrification, real estate speculation, Airbnb and high-end restaurants. While it started as a local conflict, it quickly became a symbolic campaign. They attracted newspaper headlines when they started occupying prem
Post a Comment
Read more