Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

DJI announces the smallest Mavic drone yet

The Mavic Pro was a revelation when DJI announced it a little over three years ago. The foldable drone was precisely the shot in the arm the industry needed to help make the technology more accessible for the masses.

In July, I paid a visit to the markets of Shenzhen, and it’s clear that the design has had a profound impact on both the industry at large and the public perception of a drone’s platonic ideal. DJI, meanwhile, has spent the last few years refining the line and building up a robust software offering.

The Mavic’s design has also impacted DJI’s other line, including, notably, the DJI Spark. In spite of superficial similarities, however, the selfie drone was never really considered part of the Mavic line. After all, the higher-end drones have long appealed to professionals, thanks to their ability to capture great footage in spite of a small footprint.

mavic mini 004

Announced today, the Mavic Mini is the next logical step in that evolution. Like the Spark, the new drone is small enough to rest comfortably in the palm of your hand. Unlike the Spark, however, the sub-250 gram drone is designed to serve as a more serious imaging product, capable of shooting 2.7K video at 30fps or 1080p video at 60fps. For stills, it can do 12 megapixels courtesy of a 1/2.3-inch sensor, all mounted on a three-axis motorized gimbal.

Granted, none of that can compete with the Hasselblad camera mounted on the latest Mavic Pro, but weight and pricing were both concerns here. And besides, the Pro is sticking around, so DJI will want to differentiate between tiers. There’s another big difference here, as well — one that deserves to be highlighted for prospective buyers: there’s no built-in obstacle avoidance. The requisite sensors were not included for the aforementioned reasons.

mavic mini 006

While I can understand cutting corners here, that’s a pretty big one for two key reasons. First, DJI is very much positioning this as a first-time drone for many. Second, the thing is tiny, meaning it’s pretty easy to lose line of sight on the thing quickly.

I will say that, as someone who has flown a few of these things, the Mini handles well and is quite easy to maneuver, in spite, or because, of its small size. Also, DJI offers up free demo software, so you can take a virtual drone for a spin before potentially sacrificing the real thing. Even so, the lack of the feature feels like a pretty glaring omission here.

mavic mini 009

That said, there’s plenty to like here, including a battery that should get a solid 30 minutes of flight time on a charge, along with a slew of different shooting modes that will make you look like you know what you’re doing with the press of a button.

The drone is up for pre-order today, priced at $399. There’s also a $499 package that includes three batteries, an extra set of propellers, a carrying case, a charging hub that will also charge your phone and some beefy propeller cages. It starts shipping November 11.

Comments

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line...

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...