Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Maze raises $2 million and adds Figma support to enable user testing at scale

Maze wants to reinvent usability tests by letting you turn design prototypes into tests in just a few clicks. It could become the equivalent of a developing test suite for developers, but this time for designers — it could be something that you run before shipping an update to make sure everything works fine. The startup just raised a $2 million funding round and launched a couple of new features.

Since I first covered the company, Maze founders Jonathan Widawski and Thomas Mary still have the same vision. The company wants to empower designers and turn them into user testing experts. With Maze, you can turn your InVision, Marvel or Sketch projects into a browser-based user test.

You can then share a link with a group of users to get actionable insights on your upcoming design changes. Everything works in a web browser on both desktop and mobile.

After running a testing campaign, you get a detailed report with a success rate (how many people tapped on all the right buttons to achieve something in your app), where your users drop off, polling results and more.

That product has been working well, attracting 20,000 users working for IBM, Greenpeace, Accenture, BMW and more.

Now, Maze also supports Figma projects. Given the hype behind Figma, adding this feature is important to stay relevant. It also opens up a new market for Maze — companies using Figma as their main design tool.

Maze has also added a feature that should be particularly useful for companies that are just starting with user testing. The startup can put together a testers panel for you.

This is completely optional and you can just stick with your monthly software-as-a-service plan and work with your own panel. But it provides a good end-to-end experience if you want to centralize all your user testing needs under one roof.

Maze has also raised a $2 million funding round. Amplify Partners is leading the round with existing investors Seedcamp and Partech also participating. Business angels in this round also include Eric Wittman, the former Director of Operations at Adobe and COO at Figma, Peter Skomoroch, the former Head of AI Automation & Data Products at Workday, and Datadog CEO Olivier Pomel.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted and monito
3 comments
Read more