Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

The world Bob Iger made

There were the times when it seemed like Walt Disney CEO Bob Iger might be the last Hollywood executive standing.

Yes, Iger’s been openly thinking about retirement and searching for a successor — a search that culminated in this week’s announcement that he’d be stepping down from the CEO role immediately, with Disney Parks Chairman Bob Chapek succeeding him. (Disney says Iger will remain involved as executive chairman and will continue to “direct the Company’s creative endeavors” until the end of 2021.)

But Iger’s succession planning hasn’t stopped him from solidifying Disney’s dominance of the entertainment business, a position designed to last long after his departure.

Acquisitions have been the cornerstone of that strategy, with Disney acquiring Pixar, then Marvel, then Lucasfilm and most recently a big chunk of 21st Century Fox. More than anyone, Iger seemed to understand that the Hollywood studios’ continued success would depend on their intellectual property. It’s no longer enough to just to make a successful movie or series; a successful studio needs to own IP that could fuel cinematic universes, TV shows, theme parks, toys, games and more, indefinitely.

To be clear, even before Iger, Disney was no stranger to mining IP for both box-office success and its broader corporate aims. Nor was he the only Hollywood executive to pursue these strategies over the past decade. By now it’s a well-worn observation that virtually every big-budget Hollywood film is either a remake, a sequel or an adaptation of existing material.

But Iger was the one who made the biggest bets, repeatedly, and for whom those bets seemed to pay off most impressively and consistently. That’s clear when you look at the biggest box office successes of 2019 — Disney released seven of the top 10 films, with another (“Spider-Man: Far From Home”) benefiting from Marvel’s input and audience goodwill.

Comments

Popular posts from this blog

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...

Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable

Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger . But now, the heiress to an estimated $2.1 billion fortune is launching her own company, Everybody & Everyone , to prove that the fashion industry can be both environmentally sustainable and profitable. There’s no argument about the negative impacts of the fashion industry on the environment. The textiles industry primarily uses non-renewable resources — on the order of 98 million tons per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton, and toxic chemicals to dye, treat, and produce the textiles used to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion tons of CO2 equivalent in 2015 — more than all international flights and maritime shipments combined (and a lot of those maritime shipments and international flights were hauling clothes). The lit...