Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

WhatsApp’s new limit cuts virality of ‘highly forwarded’ messages by 70%

WhatsApp’s bid on cutting virality of messages circulating on its platform by introducing an additional limit earlier this month has already started to pay off.

The Facebook-owned service said on Monday that spread of “highly forwarded” messages sent on WhatsApp had dropped by 70% globally in weeks after introducing a new restriction earlier this month.

In one of the biggest changes to its core feature, WhatsApp said earlier this month that users on its platform can now send along frequently forwarded messages they receive to only one person or a group at a time, down from five. The restriction was rolled out globally to WhatsApp’s 2 billion users on April 7.

“We recently introduced a limit to sharing ‘highly forwarded messages’ to just one chat. Since putting into place this new limit, globally there has been a 70% reduction in the number of highly forwarded messages sent on WhatsApp,” a WhatsApp spokesperson told TechCrunch in a statement.

WhatsApp first introduced a similar limit in 2018, when it restricted users from forwarding a message to more than five people or groups at once. While announcing the new restriction earlier this month, WhatsApp said message forwards on its service had dropped by 25% globally in two years.

“This change is helping keep WhatsApp a place for personal and private conversations. WhatsApp is committed to doing our part to tackle viral messages,” the spokesperson said today.

The cut down on forwards should help WhatsApp assuage the scrutiny it is receiving in many countries, including India, its biggest market.

New Delhi asked WhatsApp and other messaging and social media firms last month to do more to control the viral hoaxes circulating on their platforms about coronavirus infection. This is the latest of several similar advisories India has sent to social media firms operating in the country,

WhatsApp said earlier this month that it had seen a “significant” surge in the “amount of forwarding” in recent weeks that “users have told us can feel overwhelming and can contribute to the spread of misinformation.”

In recent weeks, several users in India have circulated messages, often in good faith, that claimed that treatments had been found to battle coronavirus infection and that there were scientific explanations to back some of the community measures New Delhi had enforced such as asking people to make noise for five minutes or lighting candles and oil-lamps. Fact checkers said that none of these claims were factual.

WhatsApp and its parent firm, Facebook, have taken several efforts in recent months to help governments in many countries, including India, reach their citizens and share authoritative information about the coronavirus pandemic.

Comments

Post a Comment

Popular posts from this blog

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...
3 comments
Read more

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable

Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger . But now, the heiress to an estimated $2.1 billion fortune is launching her own company, Everybody & Everyone , to prove that the fashion industry can be both environmentally sustainable and profitable. There’s no argument about the negative impacts of the fashion industry on the environment. The textiles industry primarily uses non-renewable resources — on the order of 98 million tons per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton, and toxic chemicals to dye, treat, and produce the textiles used to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion tons of CO2 equivalent in 2015 — more than all international flights and maritime shipments combined (and a lot of those maritime shipments and international flights were hauling clothes). The lit...
Post a Comment
Read more