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Jesus, SaaS and digital tithing

Will Robbins Contributor
Will Robbins is an early-stage investor at Contrary.
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There are more than 300,000 congregations in the U.S., and entrepreneurs are creating billion-dollar companies by building software to service them. Welcome to church tech.

The sector was growing prior to COVID-19, but the pandemic forced many congregations to go entirely online, which rapidly accelerated growth in this space. While many of these companies were bootstrapped, VC dollars are also increasingly flowing in. Unfortunately, it’s hard to come across a lot of resources covering this expanding, unique sector.

Market map

In broad terms, we can split church tech into six categories:

  • church management software (ChMS)
  • digital giving
  • member outreach/messaging
  • streaming/content
  • Bible study
  • website and app building

Horizontal integration is huge in this sector, and nearly all the companies operating in this space fall into several of these categories. Many have expanded through M&A.

The categories

  • Church management software: Almost all are SaaS businesses, mostly using cloud hosting. Typical features include workflow management, virtual check-in for events, a database of members and online scheduling. Examples include Elvanto and One Church.

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