Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Space Force debuts official logo and motto, both reminding you that it’s ‘always above’

Earlier this year, the oft-mocked but actually pretty important new branch of the military, the Space Force, revealed an image that was suspiciously reminiscent of Star Trek. Now the Space Force has revealed a new, sharper graphic that is the force’s actual logo — and a motto to go with it: “Semper Supra,” or “always above.”

To be clear, the image revealed in January, which everyone thought looked quite a bit like Starfleet’s, is the seal for the Space Force branch of the military. The new, simpler one is the logo for the organization as a whole, which is the one we’ll see communications and recruiting branded with.

Experts say Space Force is a vital, massive shift for US military

In a series of tweets, the Space Force explained the various elements of the logo. It’s not exactly esoteric stuff, but it’s nice to know the chrome is there for a reason and not just because it looks cool.

Image Credits: U.S. Space Force

The silver border of the skyward-pointing delta shape, they said, “signifies defense and protection from all adversaries and threats emanating from the space domain.”

The middle part is black because it “embodies the vast darkness of deep space. Some feel fear and dread but we prefer to be inspired and stand up to the challenge.”

And in the very center is a star. It’s Polaris, the north star, which “guides. That’s why it is in the center of our logo.”

The “beveled elements,” being quadpartite, symbolize the four armed forces supporting the branch: Air Force, Army, Navy, and Marines. They’re spiky because it makes them look a bit like rockets shooting into space.

As for the motto: “Semper Supra,” meaning “always above,” could be construed as either reassuring or menacing, depending on which end of the Space Force you’ve got pointing at you. It represents “establishing, maintaining, and preserving” the U.S. presence in space, and of course to a soldier on the ground, it’s nice to think that they have operational support from the always-above Space Force. For others, it brings to mind spy satellites or orbital lasers.

Expect to see this logo a lot over the next for years as this new branch matures and recruits.

More importantly, the Space Force has horses:

Congratulations to the Space Force on their new logo, and to Ghost for being beautiful and strong.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...
3 comments
Read more

Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable

Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger . But now, the heiress to an estimated $2.1 billion fortune is launching her own company, Everybody & Everyone , to prove that the fashion industry can be both environmentally sustainable and profitable. There’s no argument about the negative impacts of the fashion industry on the environment. The textiles industry primarily uses non-renewable resources — on the order of 98 million tons per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton, and toxic chemicals to dye, treat, and produce the textiles used to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion tons of CO2 equivalent in 2015 — more than all international flights and maritime shipments combined (and a lot of those maritime shipments and international flights were hauling clothes). The lit...
Post a Comment
Read more