Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

WeGift, the ‘incentive marketing’ platform, collects $8M in new funding

WeGift, the London-based startup that has built an “incentive marketing” platform that lets businesses easily issue e-gift cards and other digital rewards to customers, has raised $8 million in new funding.

Dubbed a Series A extension, the round is led by AlbionVC. Existing investors including Stride.vc, SAP.iO fund and Unilever Ventures also followed on. Following the fundraise, Ed Lascelles, general partner at AlbionVC, is joining the WeGift board.

WeGift says it will use the additional capital to continue building out its “real-time infrastructure” for digital rewards and incentives. This will include investment in building its supply chain through direct integrations with brands, and product development “that serves corporate marketing teams looking to acquire, activate and retain customers at scale”.

Founded in 2016 by Aron Alexander, WeGift wants to digitise the $700 billion rewards and incentives industry, which is largely still powered by legacy systems built for physical gift cards.

“Currently payments are a one way street,” WeGift’s Alexander told TechCrunch in June. “Payments technology is built to enable businesses to take money from consumers but it doesn’t let businesses send money to consumers.

“We’ve created a new category of digital non-cash rewards to power customer acquisition, retention and loyalty globally: the ‘Twilio for e-gift cards’”.

To do this, WeGift offers a “cloud-based, open API” platform that allows businesses to automate sending digital incentives. This is combined with analytics, making it easier to track ROI on incentive marketing campaigns.

WeGift, the digital rewards platform, raises £4M Series A

Since we last covered the startup, WeGift has grown its network to more than 700 brand partners (such as Nike and Uber), across 30 markets and 20 currencies. It claims “hundreds of clients,” such as Vodafone, Samsung, Vouchercodes, Perkbox and Sodexo, among others.

“We’ve become a favourite of the telecom and energy industry with companies like Vodafone, Utilita, LookAfterMyBills and E.ON using our platform,” Alexander tells me.

WeGift is disclosing 317% in annual revenue growth, but isn’t providing actual revenue numbers. Notably, the company has also opened a New York office.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line...
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...
3 comments
Read more