Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Facebook expands its fan subscription program

Facebook is expanding the availability of the tools it offers to help game streamers and other online creators make money.

The social network first launched fan subscriptions in early 2018, giving a small group of creators in the United States and the United Kingdom the ability to charge their fans a $4.99 monthly fee for exclusive content and a fan badge for their profiles.

Participation in the subscription program was limited until today. In a blog post, Facebook now says that any creator in Australia, Brazil, Canada, Mexico, Thailand, United Kingdom and United States that meets the subscription eligibility criteria (having 10,000 followers or more than 250 return viewers, and either 50,000 post engagements or 180,000 watch minutes in the last 60 days, as well as abiding by Facebook’s general monetization policies) should be able to sign up to participate.

The company monetizes these subscriptions by taking up to 30% of subscription revenue. (It only collects revenue on subscribers acquired after January 1, 2020.)

Facebook subscriptions

Image Credits: Facebook

Facebook is also expanding the availability of Stars, a virtual currency that fans can use to tip their favorite creators. Creators in Australia, Canada, Columbia, India, Indonesia, Italy, Spain, Germany, France, Malaysia, Mexico, New Zealand, Peru, Philippines, Taiwan, Thailand, United Kingdom and the United States can now participate.

“We’re seeing the traditional notion of a creator evolve as comedians, artists, fitness instructors, athletes, small businesses and sports organizations use video and online events to connect with their audience,” wrote Product Marketing Director Yoav Arnstein, Product Marketing Director and Head of Creator & Publisher Experience Jeff Birkeland. “To better support our partners, we’re improving the tools that help creators earn money and manage their presence on Facebook.”

Beyond subscriptions and virtual currencies, the company says it’s giving creators new ways to make money through advertising, including image and post-roll ads in short-form videos (60 to 180 seconds), as well as ads in live videos.

Lastly, Facebook says it’s improving the Creator Studio tool with features like Comment Insights (which show how comments on posts can affect engagement and audience size) and the ability to log in using Instagram credentials.

Facebook will start taking a cut of fan subscriptions in 2020

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted and monito
3 comments
Read more