Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Warner Bros. pushes back ‘Tenet’ release as COVID-19 cases surge in several states

Set for a late-July release, Tenet has been viewed an important bellwether for Hollywood. After all, director Christopher Nolan has long been a surefire blockbuster machine, courtesy of films like the Dark Knight Trilogy, Inception and Interstellar. The mysterious thriller will be a clear test of whether audiences are willing to brave the indoor theater experience, even as COVID-19 remains an on-going in much of the world.

This week, Warner Bros. announced that it has decided to push the film to August 12, as several states have seen an increase in cases. This marks the second two-week delay for the film, which was initially set for a July 17 release.

Theaters are ready to reopen, but is America ready to go back to the movies?

“Warner Bros. is committed to bringing Tenet to audiences in theaters, on the big screen, when exhibitors are ready and public health officials say it’s time,” the company said in a statement offered to the press. “In this moment what we need to be is flexible, and we are not treating this as a traditional movie release. We are choosing to open the movie mid-week to allow audiences to discover the film in their own time, and we plan to play longer, over an extended play period far beyond the norm, to develop a very different yet successful release strategy.”

Warner Bros. isn’t the only major studio to get cold feet. Disney is also expected to push the release of Mulan, which was set for a week prior to Tenet. The news come as states like Florida and Texas slow reopening amid new record infection numbers. New York State also recently pulled movie theaters from its list of Phase 4 reopenings, alongside other risky establishments like gyms and malls.

Masks will be optional when the largest movie theater chain reopens in the US July 15

All of this presents some important existential questions for theaters, large and small. We’ve reached out to AMC, which plans to open hundreds locations on July 15 (now with mandatory mask requirements, for what it’s worth). Theaters will likely be forced to rely on smaller films, titles that have already debuted via VOD and older movies. Take Jurassic Park. The nearly 30-year-old film raked in $517,000 over the weekend, putting it at the top of the North American box office.

We’ve reached out to AMC for comment on how this news will impact its plans to reopen.

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

Drone crash near kids leads Swiss Post and Matternet to suspend autonomous deliveries

A serious crash by a delivery drone in Switzerland have grounded the fleet and put a partnership on ice. Within a stone’s throw of a school, the incident raised grim possibilities for the possibilities of catastrophic failure of payload-bearing autonomous aerial vehicles. The drones were operated by Matternet as part of a partnership with the Swiss Post (i.e. the postal service), which was using the craft to dispatch lab samples from one medical center for priority cases. As far as potential applications of drone delivery, it’s a home run — but twice now the craft have crashed, first with a soft landing and the second time a very hard one. The first incident, in January, was the result of a GPS hardware error; the drone entered a planned failback state and deployed its emergency parachute, falling slowly to the ground. Measures were taken to improve the GPS systems. The second failure in May, however, led to the drone attempting to deploy its parachute again, only to sever the line...
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...
3 comments
Read more