Skip to main content
https://www.highperformancecpmgate.com/rgeesizw1?key=a9d7b2ab045c91688419e8e18a006621

Fandango adds new features to highlight health precautions and distancing in movie theaters

As movie theaters reopen across the United States and the world, there are lingering questions about what kinds of measures those theaters will be taking to keep staff and moviegoers safe in the midst of the ongoing COVID-19 pandemic.

These concerns were illustrated last week, when AMC CEO Adam Aron said in an interview that the theater chain would not be requiring that patrons wear masks except in locations where they’re legally required to do so — because the company “did not want to be drawn into a political controversy.” Naturally, those comments prompted a controversy of their own, leading AMC to reverse its decision.

So it makes sense for NBCUniversal-owned movie ticketing app Fandango to highlight the different safety measures that theaters are taking.

It’s useful from an informational perspective, so that moviegoers understand and prepare for the experience in theaters, and perhaps choose theaters based on how serious they seem about safety. But it’s also a savvy marketing move, as those theaters will need to convince moviegoers that it’s safe to return.

Fandango social distance seating

Image Credits: Fandango

The new features include what Fandango is pitching as a “one-stop shop” to view the safety measures announced by more than 100 theater chains, with information about auditorium occupancy, social distance seating, mask/protective equipment policies, enhanced cleaning measures and special concession arrangements. There will also be instructional videos, social distance seating maps and a way to search for reopened theaters by location.

Since movie theaters have been closed for the past few months, Fandango also says it will be extending expired rewards from its Fandango VIP+ loyalty programs for another 60 days.

“We are working closely with our friends in exhibition to help get their ticketing back online and film fans back in seats with peace of mind,” said Melissa Heller, Fandango’s vice president of domestic ticketing, in a statement. “In addition to our new product features, Fandango’s mobile ticketing will be an added benefit, helping moviegoers and cinema employees reduce the number of contact points at the box office and throughout the theater.”

Theaters are ready to reopen, but is America ready to go back to the movies?

Comments

Post a Comment

Popular posts from this blog

Uber co-founder Garrett Camp steps back from board director role

Uber co-founder Garrett Camp is relinquishing his role as a board director and switching to board observer — where he says he’ll focus on product strategy for the ride hailing giant. Camp made the announcement in a short Medium post in which he writes of his decade at Uber: “I’ve learned a lot, and realized that I’m most helpful when focused on product strategy & design, and this is where I’d like to focus going forward.” “I will continue to work with Dara [Khosrowshahi, Uber CEO] and the product and technology leadership teams to brainstorm new ideas, iterate on plans and designs, and continue to innovate at scale,” he adds. “We have a strong and diverse team in place, and I’m confident everyone will navigate well during these turbulent times.” The Canadian billionaire entrepreneur signs off by saying he’s looking forward to helping Uber “brainstorm the next big idea”. Camp hasn’t been short of ideas over his career in tech. He’s the co-founder of the web 2.0 recommendatio...
Post a Comment
Read more

How the world’s largest cannabis dispensary avoids social media restrictions

Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to miss. Planet 13 is upending the dispensary model. It’s big, loud and visitors are encouraged to photograph everything. As part of the cannabis industry, Planet 13 is heavily restricted on the type of content it can publish on Instagram, Facebook and other social media platforms. It’s not allowed to post pictures of buds or vapes on some sites. It can’t talk about pricing or product selection on others.   View this post on Instagram   A post shared by Morgan Celeste SF Blogger (@bayareabeautyblogger) on Jan 25, 2020 at 7:54pm PST Instead, Planet 13 encourages its thousands of visitors to take photos and videos. Starting with the entrance, the facility is full of surprises tailored for the ‘gram. As a business, Planet 13’s social media content is heavily restricted a...
3 comments
Read more

Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable

Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger . But now, the heiress to an estimated $2.1 billion fortune is launching her own company, Everybody & Everyone , to prove that the fashion industry can be both environmentally sustainable and profitable. There’s no argument about the negative impacts of the fashion industry on the environment. The textiles industry primarily uses non-renewable resources — on the order of 98 million tons per year. That includes the oil to make synthetic fibers, fertilizers to grow cotton, and toxic chemicals to dye, treat, and produce the textiles used to make clothes. The greenhouse gas footprint from textiles production was roughly 1.2 billion tons of CO2 equivalent in 2015 — more than all international flights and maritime shipments combined (and a lot of those maritime shipments and international flights were hauling clothes). The lit...
Post a Comment
Read more